Role + Scope
Clarified brand hierarchy and tone without over-stylizing
Refined typography and spacing for a more editorial, timeless feel
Redesigned the website to prioritize menu clarity and bakery information
Ensured the refreshed system could scale across future updates
BACKGROUND
Oyatsupan Bakers is a Japanese bakery in Beaverton known for its shokupan and commitment to traditional technique. As the business grew, the website needed a refresh that improved clarity and usability while preserving the bakery’s quiet, craft-driven identity.
PROCESS
Previous state - DESKTOP
BRANDING
The result is a clearer digital presence that supports the bakery’s growth while staying true to its craft-first philosophy.
