Jelana’s Bake Shop

Jelana’s Bake Shop is a small, home-based bakery service based in Portland, Oregon. When the pandemic hit, Jelana decided to revitalize her website to create a better and more efficient checkout process for her online customers.

Goal: To re-design and modernize the original website built in Squarespace.

Role: UX Designer, Researcher

Length: 6 months

Tools: Figma, Squarespace

Target Market

Persona: Sarah McKay

  • Age: 35 - 65

  • Mother, 2 - 3 kids

  • Occupation: Suburban Professionals (nursing, teachers, accountants, human resources)

  • Shopping Behaviors: Prefer local and small businesses

  • Reason for Shopping: Company events, gifts, parties/celebrations