BACKGROUND
Bing Mi is a Portland-based Chinese street food brand looking to refine its visual identity and digital presence as it grew beyond a single location.
The goal was to modernize the brand while staying rooted in its cultural and neighborhood context.
Role + Scope
Branding and Web Design and Dev
Refined brand tone and visual hierarchy
Updated typography and color usage for clarity and consistency
Designed a responsive website focused on menu clarity and accessibility
Applied the refreshed identity across digital touchpoints
